For success online, your business needs:
- a website focused on converting visitors into buyers by presenting your product/service in a way that educates the potential client and sets you up as a trusted expert they want to do business with
- an active social media presence so people can interact with you and get social proof that you have a quality business
- ongoing search engine optimization (SEO) to ensure your website is being found by people searching for your products and services
- ongoing online pay-per-click advertising (PPC) to more effectively get your message to potential buyers.
Effective Web Marketing is much more than designing a great website. “If you build it they will come” does not work in the real world. Ongoing Search Engine Optimization, social media marketing and online advertising all play very important roles in the continued health and success of an good online presence.